Performance Marketing Lead – Paid Acquisition, Funnel Economics & ROAS Scaling
Arranto is hiring a data-driven Performance Marketing Lead with 3+ years of verifiable experience scaling paid acquisition across Google Ads, Meta Ads Manager, and LinkedIn Ads, with laser focus on CAC, payback periods, conversion funnels, and high-return revenue growth.
As the Performance Marketing Lead at Arranto, you will be in the driver's seat for client acquisition, paid media strategy, funnel economics, and revenue acceleration.
You will design, deploy, and scale multi-channel performance campaigns targeting high-intent business decision-makers and high-value customer segments.
You will test hundreds of creative angles, write compelling direct-response copy, build rigorous attribution models, and run relentless conversion rate optimization (CRO) experiments.
This is not a theoretical brand marketing role — it is an analytical, revenue-generating media buying position measured on pipeline, qualified leads, and profitable ROAS.
What You'll Work On
Multi-Channel Media Buying & Budget Management
- ▪Build, manage, and scale paid advertising campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Campaign Manager.
- ▪Manage monthly ad budgets with strict adherence to target CAC, LTV:CAC ratios, and return on ad spend (ROAS).
- ▪Execute granular keyword research, audience segmentation, lookalikes, custom intent audiences, and account exclusion lists.
- ▪Rapidly adjust bidding strategies (tCPA, tROAS, Max Conversions) based on real-time funnel signals and lead qualification metrics.
Creative Strategy, Copywriting & Landing Page CRO
- ▪Collaborate closely with our design team to conceptualize, brief, and test high-converting video and static ad creatives.
- ▪Write high-converting, direct-response ad copy, headlines, and calls-to-action that capture attention and drive action.
- ▪Conduct structured landing page A/B tests (layout, value proposition, social proof, forms) to maximize conversion velocity.
- ▪Map full-funnel customer journeys from initial impression to completed onboarding.
Data Analytics, Attribution & Reporting
- ▪Build and maintain bulletproof tracking architectures using Google Tag Manager (GTM), GA4, Meta Conversions API (CAPI), and offline conversion imports.
- ▪Construct automated executive dashboards in Looker Studio or similar tools providing transparency into cost-per-acquisition and channel ROI.
- ▪Perform weekly cohort analyses, attribution modeling, and deep dives into customer lifetime value.
Core Capabilities & Tools
- ▪Meta Ads Manager (FB/IG)
- ▪Google Ads (Search, Display, PMax, YouTube)
- ▪LinkedIn Campaign Manager
- ▪X/Twitter Ads & emerging networks
- ▪Audience targeting & bidding automation
- ▪Google Analytics 4 (GA4)
- ▪Google Tag Manager (GTM & Server-Side GTM)
- ▪Meta Conversions API (CAPI)
- ▪Attribution modeling & UTM architecture
- ▪Looker Studio & data reporting
- ▪Conversion Rate Optimization (CRO)
- ▪Landing page A/B testing methodologies
- ▪Direct-response copywriting
- ▪Funnel unit economics (CAC, LTV, payback)
- ▪Customer journey mapping
Please provide real case studies or performance metrics from accounts you have personally managed (budgets, ROAS turnaround, or scale achieved).
What We're Looking For
- ✓3+ years of verifiable professional experience in paid acquisition managing substantial ad budgets with proven ROAS.
- ✓Demonstrated track record scaling B2B or B2C accounts through systematic testing and data analysis.
- ✓In-depth technical command of GA4, Google Tag Manager, custom pixel events, and server-side tracking.
- ✓Deep analytical competence: ability to translate raw numbers into actionable growth initiatives.
- ✓Strong direct-response copywriting skills and the ability to formulate creative hooks that stand out.
- ✓High personal discipline, excellent English communication skills, and comfort in an autonomous remote culture.
What You Can Expect
- 01100% remote work setup — autonomy over your location and schedule.
- 02Competitive base salary plus direct performance incentives tied to revenue and ROAS milestones.
- 03Substantial ad budgets and creative freedom to launch experimental campaigns.
- 04Direct collaboration with leadership without red tape or delayed decision-making.
- 05Full access to premium intelligence, spy tools, analytics platforms, and AI copy assistants.
Apply for Performance Marketing Lead – Paid Acquisition, Funnel Economics & ROAS Scaling
Complete the 4 pre-application verification steps and form below. We review every application thoroughly.
Direct Application via Email
You can also email your resume, live portfolio, and LinkedIn profile directly to:
help@arranto.com →(Please include “Performance Marketing Lead – Paid Acquisition, Funnel Economics & ROAS Scaling” in your email subject line)