Arranto
A founder-led studio site built on Next.js 16 with bilingual EN/AR delivery and full RTL support, an AI-assisted consultation tool, and a self-improving SEO agent — and the same platform currently serving this page, still under active development.
Arranto
Project overview
Introduction
This case study covers arranto.com itself — the platform currently serving the page being read. It is a real, working example of the studio's own build rather than a hypothetical or external client project.
The Technology
The site runs on Next.js 16 with the App Router, written in TypeScript. It serves bilingual English and Arabic content, with full RTL layout support for the Arabic version.
Key Features
- Bilingual EN/AR Delivery: Full English and Arabic versions of the site, including RTL layout handling for the Arabic side.
- AI-Assisted Consultation Tool: A chat-based tool on the site that helps visitors work through initial questions about a potential project.
- Self-Improving SEO Agent: An agent that works on maintaining and improving the site's own search presence over time.
- Source-Available Codebase: The GitHub repository ("arranto") is public and viewable, though it is licensed as source-available rather than open source — see the LICENSE file for specifics.
Development Approach
The site is built and maintained by a single founder rather than a team, and it is under active development rather than a finished, static build. The public repository shows continuous iteration.
Key Benefits
- Direct Demonstration: Prospective clients can look at the actual platform running this site instead of relying only on descriptions of past work.
- Transparency: The source-available repository lets visitors check real implementation details against what the copy on the site claims.
- Ongoing Iteration: Because the project is in active development, features such as the AI consultation tool and the SEO agent are expected to keep changing rather than staying fixed at a single shipped state.
- Is this actually live, or just a demo project?
- It's live — arranto.com, the site being viewed, runs on the stack described here (Next.js 16, App Router, TypeScript). That said, the project is under active development, so parts of it are expected to keep changing rather than being a finished, frozen build.
- Can I see the source code?
- Yes. The GitHub repository is public, named "arranto." It's listed as source-available rather than open source, so check its LICENSE file for what's actually permitted before assuming standard open-source terms apply.
- Does the self-improving SEO agent guarantee better search rankings?
- No guarantee is made here. It's described as self-improving, meaning it's built to keep adjusting the site's own SEO over time — that description doesn't amount to a promised ranking outcome.
- Is the AI consultation tool a replacement for talking to the founder directly?
- No claim like that is made. It's an AI-assisted tool meant to help with early, initial questions about a project — it isn't described anywhere as a substitute for direct contact with the founder.
- Who actually builds and maintains this site?
- One founder, not a team. The site is run as a solo, founder-led effort, which is part of why it's presented here as active development rather than a finished product with a dedicated engineering team behind it.
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